A NEW CONSTRUCTION IN THE INDUSTRY WAS BORN
KALEOS is pleased to announce its collaboration with Hey, a project where playfulness, creativity, and an exploration of infinite shapes become the fundamental pillars.
Hey’s unique approach to form through bold color and expressive compositions naturally aligns with KALEOS’ ongoing pursuit of its philosophy, “The Beautiful Shape.” Together, both brands enter a new creative territory where design is understood as a dynamic and evolving language.
Hey is a Barcelona-based creative studio founded in 2007, known for developing distinctive visual strategies and identities. Their work is characterized by a vibrant use of color and an irreverent graphic code that challenges conventional aesthetics. In this collaboration, Hey brings its experimental spirit into the world of eyewear, joining forces with KALEOS to create a piece that feels both unexpected and highly considered.
HEY x KALEOS eyewear captures the playful essence of Hey’s colorful universe while embracing a high level of technical complexity. The design is conceived as a modular system that allows multiple frame compositions within a single structure, turning the object into an interactive experience. Complemented by a unique packaging concept, the piece invites users to explore and engage with it beyond its traditional function.
With 1,296 possible combinations generated from a single body frame, the collection introduces a new dimension of versatility and personalization. Through interchangeable colors and shapes, each piece can adapt to different moods, identities, and contexts. HEY x KALEOS ultimately represents a seamless fusion of both brands’ identities—an exploration of shape enriched by a bold, unconventional visual language that redefines the boundaries of contemporary eyewear design.