19.10.2021
KALEOS | Fundación Contigo – anti-breast cancer association: A frame with a feminine touch and philanthropic responsibility. Donation of the sales profit.
A special frame that comes in a color palette of different shades of pink. These are the colors that KALEOS believes represent the main goal of this collaboration: to help women fighting against breast cancer.
KALEOS will donate the 100% sales profit to Fundación Contigo, an association conducting research into how to put an end to breast cancer.
Committed to clinical and translational research, they are firm believers that it should be an essential part of the therapeutic strategy against female cancer. Their mission is to promote research projects that contribute to stop women’s breast cancer and improve the quality of life of patients.
MAMA Breast Cancer Awareness Edition
One frame, five different coulours.
UNITED IN PINK
We couldn’t do all this alone, so we would like to express our gratitude to everyone involved in this project.
Fundación Contigo, our partner in crime along the whole process;
Dr. Javier Cortés, Oncologist, Head of Breast Cancer Program;
Juan Francisco Bertoni, the illustrator behind the creative concept of this campaign;
María Leach, the poet and copywriter;
Julieta Garcia, the face behind this campaign.
Thank you to everyone for making it possible. Better together. United in Pink.